When you’re starting or growing a clothing brand, the last thing you want is a print that fades after a handful of washes. You’ve invested in your design, your blanks, and your time — so your prints need to hold up. That’s where DTF printing comes in. Short for Direct to Film, it’s a flexible, high-quality printing method that’s become a popular choice for independent brands and creators. But the big question remains: does DTF printing actually last?
What is DTF printing?
DTF printing works by applying your design onto a special film, coating it with a light adhesive powder, and then heat-pressing it onto fabric. Unlike older transfer techniques, it bonds well with both natural and synthetic materials, meaning you can use it on cotton, polyester, or blends without needing separate setups. The result is a smooth, vibrant print with excellent detail and colour depth — ideal for creative designs and small-batch production.
At Print Blanc, we use professional DTF and DTG equipment, including the Brother GTX Pro, to ensure consistent, eco-friendly results with every print. The inks we use are certified for safety and colour quality, which helps keep your garments looking fresh for longer.
How durable is DTF printing?
When properly applied and cared for, DTF prints are impressively durable. You can expect them to withstand regular wear and washing without cracking or peeling. Most tests show that a well-produced DTF print can handle around fifty or more washes before showing any visible change, depending on the fabric and how it’s laundered.
The key to long-lasting results lies in the curing process — that’s the stage where the ink and adhesive are bonded under controlled heat and pressure. Professional equipment helps ensure the print fuses evenly with the fabric, creating a finish that moves naturally with the garment. Because of this, DTF can often outlast cheaper vinyl or heat-transfer methods while maintaining sharper colour for longer.
How to make your DTF prints last even longer
Taking care of your garments properly can add months, even years, to their lifespan. Wash printed clothing inside out, ideally at 30°C or lower, and avoid high-heat tumble drying. Try not to iron directly over prints, and store stock in a cool, dry place to prevent moisture damage. These small habits keep fibres stronger and colours more vibrant, which is especially useful if you’re shipping to customers who expect consistent quality.
DTF vs DTG: which lasts longer?
Both DTF and DTG printing deliver professional, long-wear results — it just depends on the fabric and finish you prefer. DTF tends to have an edge in durability, especially on mixed fabrics or darker garments, while DTG offers a softer feel on pure cotton. Many of our customers mix the two methods depending on their product range or design goals.
DTF: Designed to Last
DTF printing isn’t a quick fix — it’s a reliable, modern technique designed to last. When done professionally and cared for properly, it delivers vibrant, durable prints that support your brand’s quality from the first drop to the hundredth wash.
If you’re curious about how DTF printing could work for your next launch, create your own sample with Print Blanc today and see the results first-hand.